Privacy & Cookie Policy
This Privacy & Cookie Policy explains how AM ALPHA (“we”, “our”, or “us”) processes personal data and uses cookies on this Website in accordance with UK GDPR and the Data Protection Act 2018.
1. Data Controller
The data controller responsible for this Website is:
AM ALPHA
Registered in England and Wales
AM ALPHA Kapitalverwaltungsgesellschaft mbH
Rudolf-Diesel-Street 1, 82166 Gräfelfing
Email: [email protected]
2. Personal Data We Collect
This Website does not collect personal data directly via forms or submission fields.
However, when cookies are enabled (with consent), we may collect information such as:
- Device identifiers
- Browser type and version
- IP address (anonymised where possible)
- Pages visited and time spent on the site
- Usage patterns and interactions
Enquiries submitted via agents or PR contacts listed on the Website are handled under their own privacy practices and systems.
3. Lawful Basis for Processing
Where business-to-business (B2B) communications occur, they are processed under Legitimate Interests (Article 6(1)(f), UK GDPR).
Any cookie-based tracking operates on the basis of user consent, as required under UK GDPR and PECR.
4. Data Retention
Personal data processed via third-party agents is retained according to their internal retention policies.
Cookie data is retained according to the duration of each cookie set on the device.
5. Data Storage and Security
Data processed by our appointed agents or partners may be stored in Microsoft Outlook or other secure environments. Appropriate technical and organisational measures protect personal data from unauthorised access, alteration, disclosure, or loss.
6. Your Rights
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion where no longer necessary
- Restrict or object to processing
- Withdraw cookie consent at any time
Requests can be submitted to: [email protected]
7. Cookies and Tracking Technologies
Cookies are small text files stored on your device to enable Website functionality and analytics. This Website uses essential and non-essential cookies.
Non-essential cookies — including analytics and embedded media — are only activated with user consent via the cookie banner.
7.1 Types of Cookies Used
| Cookie Type | Purpose | Examples | Consent Required? |
| Strictly Necessary | Enables core site operations including consent management | CookieYes cookies | No |
| Analytics | Helps us understand visitor behaviour and improve performance | Google Analytics | Yes |
| Functional / Media | Enables embedded video playback and related features | YouTube cookies | Yes |
7.2 Google Analytics
If consent is given, Google Analytics may collect data such as anonymised IP addresses, device type, time on page, and navigation behaviour. This helps us improve Website performance and content.
7.3 YouTube
Embedded YouTube videos may place cookies to enable playback functionality and track viewer interactions (e.g., play/pause behaviour, preferences, or watch time).
YouTube cookies are non-essential and only activate if you provide consent.
8. Managing and Withdrawing Consent
You may accept, reject, or customise cookie settings at any time through the CookieYes consent banner or the preferences icon visible on the Website.
Cookies can also be controlled in your browser settings. Disabling certain cookies may affect video playback or site performance.
9. Cookie Consent Platform
Cookie consent for this Website is managed using CookieYes, ensuring that no non-essential cookies are placed unless consent is given.
10. Updates to This Policy
We may update this Policy to reflect changes in law, technology, or Website functionality. The most recent version will always be available here.